Hjalti Hjálmarsson writes:
American Style is a well established hamburger restaurant franchise in Iceland.Their menu characterizes the “all-american” model for casual dining, but also brings an Icelandic flavour to the tradition.
The idea for the campaign was to follow a typical protagonist character travel through an American psychedelic world filled with rock n’ roll legend lookalikes and iconic locations in rock history. This required a lot of planning for the transitions so we decided to first layout all the camera movements in a carefully planned animatic video. After that it was a matter of filling in all the details for each shot, bringing this bizarre world to life.
The entire thing was created using Blender and After Effects.
Nice. Funny, my favourite bit was the logo animation at the end.
Great – I especially like the music bits at 00:20 – sounds a bit like “Diddy Kong Racing 64″ as soon as the blue elephant appears :P
TRANSITIONS FROM ROAD TO GUITAR AND PEARLS TO JACKET ARE THE BEST IMO. Ops, sorry about capslock, too lazy to type again :)
Psychadelic Beatlesesqe bit ftw! :D
Great. Like the Toon style and the Transitions.
Excellent work! Stylized, unique, short, to the point. Love it.
gr8 art style.. and the logos on the traffic lights were cool !!
Yeah those cracked me up. Green = ROCK ON!
Awesome !!!
Really nice. I suppose there are worse ways to view the U.S. :)
You know, “American” refers to the people, not it’s government or military or the stuff you see on the news.
Now to the topic: really great ad! Transitions are awesom, the style is consistent and animation is smooth. Fantastic job.
Very nice, and very stereotypical too. :)
very nice animation
USA suck dog@#$%$!
Lovely. Very slick!