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Commercial: American Style

Hjalti Hjálmarsson writes:

American Style is a well established hamburger restaurant franchise in Iceland.Their menu characterizes the “all-american” model for casual dining, but also brings an Icelandic flavour to the tradition.

The idea for the campaign was to follow a typical protagonist character travel through an American psychedelic world filled with rock n' roll legend lookalikes and iconic locations in rock history. This required a lot of planning for the transitions so we decided to first layout all the camera movements in a carefully planned animatic video. After that it was a matter of filling in all the details for each shot, bringing this bizarre world to life.

The entire thing was created using Blender and After Effects.

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14 Comments

  1. Great - I especially like the music bits at 00:20 - sounds a bit like "Diddy Kong Racing 64" as soon as the blue elephant appears :P

  2. TRANSITIONS FROM ROAD TO GUITAR AND PEARLS TO JACKET ARE THE BEST IMO. Ops, sorry about capslock, too lazy  to type again :)

    • Not Even American on

      You know, "American" refers to the people, not it's government or military or the stuff you see on the news.

      Now to the topic: really great ad! Transitions are awesom, the style is consistent and animation is smooth. Fantastic job.

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