Hjalti Hjálmarsson writes:
American Style is a well established hamburger restaurant franchise in Iceland.Their menu characterizes the “all-american” model for casual dining, but also brings an Icelandic flavour to the tradition.
The idea for the campaign was to follow a typical protagonist character travel through an American psychedelic world filled with rock n' roll legend lookalikes and iconic locations in rock history. This required a lot of planning for the transitions so we decided to first layout all the camera movements in a carefully planned animatic video. After that it was a matter of filling in all the details for each shot, bringing this bizarre world to life.
The entire thing was created using Blender and After Effects.