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Commercial: American Style


Hjalti Hjálmarsson writes:

American Style is a well established hamburger restaurant franchise in Iceland.Their menu characterizes the “all-american” model for casual dining, but also brings an Icelandic flavour to the tradition.

The idea for the campaign was to follow a typical protagonist character travel through an American psychedelic world filled with rock n' roll legend lookalikes and iconic locations in rock history. This required a lot of planning for the transitions so we decided to first layout all the camera movements in a carefully planned animatic video. After that it was a matter of filling in all the details for each shot, bringing this bizarre world to life.

The entire thing was created using Blender and After Effects.

About the Author

Avatar image for Bart Veldhuizen
Bart Veldhuizen

I have a LONG history with Blender - I wrote some of the earliest Blender tutorials, worked for Not a Number and helped run the crowdfunding campaign that open sourced Blender (the first one on the internet!). I founded BlenderNation in 2006 and have been editing it every single day since then ;-) I also run the Blender Artists forum and I'm Head of Community at Sketchfab.


  1. Great - I especially like the music bits at 00:20 - sounds a bit like "Diddy Kong Racing 64" as soon as the blue elephant appears :P

  2. TRANSITIONS FROM ROAD TO GUITAR AND PEARLS TO JACKET ARE THE BEST IMO. Ops, sorry about capslock, too lazy  to type again :)

    • Not Even American on

      You know, "American" refers to the people, not it's government or military or the stuff you see on the news.

      Now to the topic: really great ad! Transitions are awesom, the style is consistent and animation is smooth. Fantastic job.

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