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The creative and production process of 'Jack and the magic beans'


Noam Maoz gives us a look behind the scenes in the production of BlackBoard Studios latest project.

Noam writes:

When we came to the first meeting with Ormat, a company that plans and constructs geothermal power plants A.K.A - green energy power plants, the brief we were given was to create a new video which presents one clear message - Ormat delivers, and always come through!

Our approach and creative direction for this project was to use the fairy tale world in order to emphasis how competitors can sometimes offer to potential clients things that just couldn't exist in the real world.  Yes, you guessed it - like in fairy tales.

The production process was very challenging since we didn’t have much time to produce the video – a total of two months from A-Z.  So we reached out to the Blender Network to look for blender animators to assist us, all of the creative process was done in house. Modeling was half in house and half out sourced (we hired a modeling company from India)

Rigging was outsourced also and the most complex part was the animation process. We used 6 blender animators fro around the world (all from blender network) The animators were located in, USA, Australia, Berlin, Amsterdam, Canada and of course Israel. So we built a huge table with all the shots and lets say that our Skype account worked over time. All shading and rendering was done in house.

It was a super exciting and challenging project and we absolutely loved working on it.

We hope you will love it.

Noam Maoz CEO @ BlackBoard Studios


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