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How to Create an Explainer Video in Blender


Mark LaBarr explains how to create some basic motion graphics and transitions for 'explainer videos' (like product presentations) in Blender.

Hey there!

I've been using Blender for 4 years now, and started a business based around Blender when I was 17. It is now a year later, and I have gotten many requests for a tutorial series on how I create explainer videos using Blender.

It started out as a simple project to animate some typography and get some cool effects. Soon enough I got a few jobs making explainer videos, and have developed that skill as time went on. I was up against dozens of people using After Effects, Premiere, [Insert other big software here], but my proposals were chosen (a few out of many).

Blender allows for seamless integration between 2D and 3D elements, the laptop I added to my videos made for a great selling point.

There is extreme control over animated elements through the graph editor allowing for the smoothest of transitions and interesting effects.

If any characters are needed, one can utilize the extensive rigging and animation tools for 2D or 3D characters, Freestyle, and more!

I believe Blender to be ready to tackle projects such as these, as I have proven time and again when competing with big names out there (though there's still much for me to learn)!

Part 1:

Part 2:

Part 3:

Part 4:


  1. This is a pretty good little series here. Watched them all, got inspired. Be nice if there was more tutorials that surround the VSE as I want to use that more often!

  2. Hi Mark,
    great try, nice topic. It could be hugely improved by just rerecord it and throw away all this useless waiting time where you fiddle out what you actually want to do and show... it's way too much time wasted without essential information for viewers... Keep improving ;-)

    • Thanks for the critique! Some people like the extra and others don't, partly preference, and partly balance on my side. There are many areas where it could be optimized, I just usually find myself piled under work. The tutorials are half-hearted because of those time constraints and inexperience, but you can expect much better in the future!

  3. Hi Mark,
    Thank you so much for sharing these amazing video tutorials!
    Now almost 5 years later and with the advent of the new and amazing Grease Pencil features, have you experiment a little with it to do Explainer videos? If so, would you have any suggestions/pointers/leads?

    Thank you in advance Mark,



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