By abdou bouam.
this is 100% procedural, no image textures or vertex colors used at all, the road is a single plane and the cone has one material only. i know it can be made better and faster with image textures, but this is fun and it's satisfying to make everything by yourself.
clay render : http://sta.sh/0wrykhmth0l
screenshot : http://sta.sh/044ng6391mi
blend file containing the road material : http://sta.sh/01bo43o8tz28 (will need tweaking to suit your scene)
blender 2.74.5 and cycles