Materialiq is designed from the ground up to take care of time-consuming tasks usually involved with creating and changing materials and instead allows the focus to be on other important aspects of the scene.
For us at polygoniq, managing materials were always problematic as each new material created was different from the last. Nodes were not placed consistently but were all over the place, everyone was using different ways of essentially doing the same and after several changes to the material, it became a Sherlock Holmes material.
This is why in materialiq, 90% of materials use the same NodeGroup that lets you do a lot of the usual changes in exactly the same way. You can change texture and normal map strength, colorize it, play around with brightness / contrast / hue / saturation of the texture or make the material's surface more rough or polished.
As the same actions produce the same expectable results, customizing materials and creating their variations is fast and manageable without the need to dive deep to understand how it all connects together.