Elad Barness, Head of CG at ARmobillo says:
Hello everyone, this project is called "Free-Time".
It has a double meaning: One meaning is the clock which presents time. Second meaning relates to the fact that blender is a free software which everybody can use.
We made this project a long time ago when we started using Cycles renderer, we wanted to show the ability to create photo realistic rendering easily with blender cycles.
All the assets, shading, rigging and animation were made in blender.
Compositing made also with blender.
Render time was ~ 4 minutes per frame on gtx 470.