Mixee Labs is a 3D printing startup run by an ex-colleague of mine, Nancy Lyang, and Aaron Barnet. They are creating a platform that makes it easier to design 'apps' that allow people to easily create printable products.
With their latest product, all you have to do is create some Shape Keys in Blender and export them to the Mixee Labs website. It's pretty clever :)
Nancy writes:
You can create a Mixee Labs interactive app straight from Blender without writing JavaScript. Check out our Mixee Labs plugin for Blender.
Using Blender’s Shape Key feature, you can create objects that morph, deform, and twist. Let others play and tweak your designs, then purchase their creations in a variety of 3d printed materials.
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That's pretty awesome, I love the idea of how it's like a configurator version of Shapeways.