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Target Backpacks Designed & Visualized with Blender

21

Jaka Benedik has a great story to share about his design work for a well-known backpack brand.

Jaka Benedik writes:

I would like to share one year of my profesional experience using Blender with the community. If you feel that it is worth sharing I would be more than proud.

Blender was the main software in creation of the TARGET bakpack collection 2012. It was also the tool for two inovations which are used on Viper backpack. The collection will be showcased on ISPO 2012 - World's bigest Sports Fair in Munich from 29.1 to 1.32012. and is already in mass production. I used Blender for concept design, plans for manufacturing, partly fabric pattern design (kaleidoscope), 3D graphics in catalogue and visualizations. All rendering was done with the Blender internal render engine. There were no UV mapping used for texturing because of the everchanging design proces.

You can check catalogue on the Target website. It was the only 3D software used!!

Thanks to Blend Swap and Poifox for human bases I used during concept development and Igor K. for hooking me on Blender few years ago.

Jaka Benedik
designer/engineer


About the Author

Avatar image for Bart Veldhuizen
Bart Veldhuizen

I have a LONG history with Blender - I wrote some of the earliest Blender tutorials, worked for Not a Number and helped run the crowdfunding campaign that open sourced Blender (the first one on the internet!). I founded BlenderNation in 2006 and have been editing it every single day since then ;-) I also run the Blender Artists forum and I'm Head of Community at Sketchfab.

21 Comments

  1. Indeed great results! In my opinion for all this Fabric/Cloth textures the best free renderer is Mitsuba. It's still far from finish to daily use in various project situations but in this area it already produces astonishing results!

  2. It's great to hear that Blender is penetrating the professional market. I've used it for a couple of projects so far, but nothing quite so demanding as this (My models are fairly rough in comparison).

  3. Alexander Kasper on

    Really cool! As others already said - great to see Blender getting more use in professional environments. Hell, it's about time!

  4. This is pretty slick work here. Very professional and elegant designs. I'm impressed with how nice the renders are - particularly because everyone says the internal blender renderer is poor. I always found it to be good for my projects. Sure, Cycles is great - but internal just gives me personally more ... control I guess.

    ANYWAY -- GREAT work! Thanks for sharing your story!

  5. This is awesome. I would totally get one if I needed a new everyday pack. Even better would be a official Blender gear backpack. Maybe you could use your great backpack blending skills to concept one for the foundation. I would buy it.

    • Hello

      Thanks for positve reply. I just returned form ISPO show in Munich, where th Viper backpack was great sucess. The renders are only those in attachments. In cataloge there are photos. Just claryfy on that.  Icons, carbon hexagons, target 3D cookie in catalogue are renders. Conceptual scetching was done by Simon Bolčič our artdirector and academic painter.

      Mangemant is totaly satisfied with my work so I have a green light for next season, wich will include also 100% detailed modeling (sticching visiualization and pattern making for direct priduction being the greatest chalange). The fun patrt will be rigging and animating the product.)

      And of cousre blender is my choice for 2012. I will try to do a tutorial, but my tiime resources are very thin, so no promises here.

      Jaka Benedik

      P.S.: blender backpack idea is aleready in progress with Ton:)........

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