The book is styled like the tutorials in 3D world: each chapter covers one specific effect. It starts off with a demonstration of the result and some background information, followed by a concise list of steps required to achieve the effect. The 105-page PDF file costs $47.
Andrew is doing a great job at providing professional quality tutorials to the Blender community! I absolutely hope that the response from the Blender community will motivate him to continue.
I'm afraid I don't have time to do a full review now, but as soon as I receive a solid review I'll post it here!