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Cheesasaurus Rex (commercial illustration) for Kraft


cheese_thmb.jpgMatt Ebb, one of the lead artists on the Elephants Dream project, has been busy creating commercial illustrations using Blender.

Matt Ebb writes:

After the many months that these things usually take to get out of the pipe and into the public, here's a couple of illustrations that we did at work a little while ago for Kraft macaroni and cheese. These are probably on the packaging in the USA, but we're here in Australia so I've never actually seen the finished product. It's all Blender with a little bit of photoshop retouching on top. I did the shading and rendering, [while the]modeling and posing was done by the other guys here [at ProMotion Studios].


...we just did the print illustrations. I've seen some of the animated commercials and they're great...'s a well established character and brand - we didn't design it, we were contracted for this job to do a version of it for packaging. Of course we took great care to remain exact to the design/pencils as provided...


...[I used] SSS, plus ramps (ramps especially on the pasta bits). No AAO though, this was from a good few months ago, and I'm not sure if I'd want to use it for stills anyway. The spacesuit's using tangent space normal maps, painted in Zbrush, and a node material mixing various specular passes, including a fresnel material. The spots [on the character's nose]are part of the texture, on the 'official' character...

Visit the discussion thread and check out Matt's website for more great Blender work!


  1. Very well done! Congrats! I love seeing this type of news! It definitely helps to improve the impression of blender on the professional 3D community! Great work!

  2. This is wonderful and a great inspiration, that I will pass on to my students (and their parents.) I am going to be looking for it in the store, although I usually don't buy prepacked prepared food, I will buy it.

  3. this is cool - If I were designing it , though, I'd leave off the scratch marks on rex's left arm :)

    @DreadKnight : its cool that you're doing artwork and getting paid for it... who hires ya? :D

  4. Wow, awesome work! That's so cool that Blender work is on Kraft Macaroni and Cheese! Stuff like that is about as "official" as you can get. I'll definitely be keeping my eye out next time I'm at the store.

    "I'd leave off the scratch marks on rex's left arm :)"

    Those aren't scratch marks; they're wrinkles in the material, like you often see on inflatable swimming pool toys.

  5. Cool, thanks for the comments!

    If you're going to resize that lower image though, please do it proportionally - right now it seems compressed horizontally, distorting the proportions, which is ironic just under the sentence saying it's exact to the design provided ;)

  6. I did lower the image size (proportionally) because I noticed the distortion as well. It's width is being compressed automatically by WordPress. This is happening only on screen resolutions of 1024x768 or less. ;)

    I'll set it so that the original-sized image is automatically thumbnailed by WordPress and the viewer can click the image to view it "full size".

  7. Actually, I didn't resize the image at all (I was thinking of another article), its size is the original 606x615 so, WordPress is just scaling it horizontally. I'll resolve it as stated in my previous post. You're welcome.

  8. After looking almost everyday, I found it yesterday, for the first time. at the local Walmart here in Kingsport, Tennessee. I bought a bunch of boxes and plan to give them out to all my students and artist friends. I was so excited, I told the cashier the whole story!

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