Commercials by Petri Rantanen

“The first one is a Finnish spring water ad, for FinnSpring. I first made a web version, which was later requested to be taken to television. However, it was too long for tv (33 secs), since it was designed for web.

For this I recorded the sound effects, composed the music, and of course directed, modelled, animated, and rendered everything. Then after the first one was too long I was asked to make a 7 second tv commercial which was luckily extended to 10 secs at the end of the day. For this I did everything expect the male voice and video/sound mastering.”


FinnAqua tv-commercial from Falgor on Vimeo.


FinnAqua web animation from Falgor on Vimeo.

These two animations took me maybe about 1 month each, to make the core parts, then the tweaking started for the customer. Fluid simulation baking was quite time consuming.

Then there was the animation for clubs, for a beer brand called “Salitos”. This animation is shown in clubs, on screens, I understood. That’s why the director (I worked for a advertising agency on both projects, this one had a director unlike in the mineral water project) wanted to use “jump cuts” in order to irritate the viewers attention to watch what’s gonna happen next.


Salitos – animation for clubs from Falgor on Vimeo.

I took one groove of out of my synth just for fun to give some club feeling to the video, but it’s not going to be in the final version shown in the clubs.
Also, there’s going to be some kind of a label added to the end, probably looking like this

It wasn’t my job so it was added later. I made my part in 7 days (modelling, animating, rendering (including requested changes)) the end product is what you can see from the links.”

Right now I am studying 3d-graphics for the final year (starting on fall), and looking for a job for the 5 months work experience required by the education.

Petri aka Falgor’s web site

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