Blender fluids used in TV commercial

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Promotion Studios have finished a new commercial which include some cool Blender fluids.

Matt Ebb writes:

We’ve just finished a recent TVC project that’s now airing in the US for Striderite Slimers shoes. It involved a fair bit of fluid sim, which we did in Blender, along with all the animation and rendering.

We used Max for modelling, and Blender for fluid sim, animation and rendering.

Check it out here (includes video).

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    • http://www.undeclared-variable.com/ Ed Caspersen

      Very nice.

    • TaoTeCheese

      Awesome. I’d be interested in seeing the lighting setup, with how the fluid glows.

    • free_ality

      This was done in Blender? Wow, I just saw this commercial a couple days ago actually, pretty cool :)

    • radialronnie

      Awesome!

    • Jamin3D

      Looks good. I wonder what other things ProMotion has done with Blender? Did anyone else watch their reel?

    • dyf

      @free_ality..
      i think i saw this on cgtalk.. they used 3dsmax mainly and then blender for the fluid sim..
      looks great!

    • free_ality

      Aha, thanks for the info dyf!

    • http://johantri.deviantart.com johantri

      totally awesome !!!!

    • Sputnik Guy

      Very Nice. The great thing about this spot is that it was done for a big-time brand. That means that next time someone says we should use maya or max for production because they’re ‘professional”, i can show them this.

    • jedihe

      @dyf: “We used Max for modelling, and Blender for fluid sim, animation and rendering.”. That’s what Matt Ebb wrote on Cgtalk.

      jedihe

    • BlendRoid

      I just saw this commercial the other day! I had no idea! That is just too awesome…

    • Lee

      Great work guys, wonderful to see this finished, it looks fantastic!

      Maybe when Blender has its overhaul of modelling system we will see more modelling done in Blender also!

    • http://samsrandomjunk.com flyvin

      This is the first blender ad (that I’ve seen) in English! And also from a big company. Yay!

    • http://mke3.net Matt

      TaoTeCheese: as far as the lighting setup on that last shot goes, it’s an area light and hemi for the overall green key/fill light, with maybe 6 or 8 inverse square falloff omni lamps with soft shadows sprinkled around near the slime patches, to emit light from the slime on to the ground and shoes. An from there, the extra glowing on top of that was done in comp.

    • http://craigsnedeker.blogspot.com/ Craigsnedeker

      AWESOME! I SAW THIS ON TV A WHILE AGO!!!!!!!!

    • Redbyte

      Nice! Although they appear to have a reflection/shadow problem with the slime in the first scene. Some bits are dark, some bits aren’t. Weird.

      But I like the fast paced editing and music. Also the lighting is awesome :)

    • http://www.itsartmag.com eightgr

      you can read more about this project here :
      http://www.itsartmag.com/features/slimers/

    • Gryphon

      eightgr wrote:
      you can read more about this project here :
      [link]

      “…and we rebuilt Blender to include a multi threaded version of the fluid engine at 64 bits to maximise our ram and CPU usage…”

      So… anybody know how long all of us non-programmers have to wait for multi-threaded fluids?

    • http://www.anicator.com AniCator

      Even Nick! is getting into ProMotion Studios (a.k.a. Blender).

      - AniCator

    • Jose Sanchez

      It seems like a lot of people are doing it that way re the Max + Blender pairing. What is it about Max’s modeling that makes it a better choice for modeling currently?

    • ccherrett

      Jose,

      I think it is not so much a matter of Max being better for modeling. IK think it is more of the matter of the modeler at the studio knows and used Max and the compositor guy uses blender lots.

    • Blendin 4 Jesus

      Cool!! I hope I see it soon (I don’t watch a whole lot of TV)!!

    • http://www.martineschoyez.com.ar Martín Eschoyez

      “We used Max for modelling”… They wanted to suffer a little. ;) Not everything so easy…
      Great work guys!

    • DJ_Boxer

      This is great work! I will be on the look out on the various Nickelodeon Channels for this. And most big-studio setups do have more than one program in use to help get things done. I use Wings3d and Blender 2.47.

    • disciplefk

      Great shot!

      Max excels at product/hard surface modeling, there’s almost no beating it. As much as I love blender, I cant stay out of max for product modeling. That being said, blender kills any other app for character models!

    • disciplefk

      Most specifically, the connect/bevel tools, and modifier toolset. Also robust splines.

    • morris

      yeah, blender has the problem that if you have a smooth model and you subsurf it more, it shrinks. which is a problem for product models.

    • RNS

      what we need is a full Tv show produce with blender – now thats is getting in the arena!

    • LithorVita

      YEAH! IT’S SO COOL

    • Darktiger

      The funny thing is that when I saw it for the first time, I thought that “man they should use Blender for that. Ah well, they probably used some really expensive software.” Lo and behold they did use Blender. Good to hear!

    • http://www.martylog.com Martin White

      Always great to see commercial Blender work!

    • pictorali

      Awesome work there – I haven’t seen this on Nick yet, but I will keep an eye out for it now!

    • Oscar Paz

      hi, how did you did it?, the fluid with the model mesh?.
      great work, professional work

    • DJ_Boxer

      Time noticed: 0814 on Nick right after the Fairly Oddparents ‘Icky Vicky’ episode.

    • mdique

      Why use max for modeling? I have used Max, Maya and Blender. Blender is by far the best modeler in the lot from my point of view. I found max too slow. Since they were using blender for everything else, just model in blender too.

    • Born

      Awesome!!

    • http://none visitor

      Looks nice.

      IMO, as much as this should be a “heads-up” to the max/maya/etc. crowd about Blender’s capabilities, it should also be a heads-up to the Blender team that “pros need glows”!!!! Having to defer it to post-production is such a drag!

      BTW, advertising sucks. Do not watch. Do not buy.

    • http://mke3.net Matt

      thanks for the kind comments!

      visitor, actually personally I much prefer doing glows in comp. It’s easier to tweak, especially in this case – it’s not a single glowing material, I actually took all the greens of a specific hue/shade out of the colour pass and glowed those together (across all materials and also image textures in the scene). This would have been a lot more complicated to achieve and tweak if it were a material setting. anyways :)

    • Robin

      This is great to see blender used for a big comercial. I think the animation does need more work. I dont think it looks “real” enough! Am I the only that thinks this??

    • http://www.studiorola.com Sim

      Bloody awesome stuff. The rendering was very impressive. I can’t believe it was actually done in Blender.